Business Strategy
Market analysis, competitive positioning, and revenue projections for VAT Validator
Freemium pricing with a free tier advantage, multi-surface differentiation, and a clear path from $0 to $1.9M ARR in 3 years.
Market Analysis
EU B2B e-commerce VAT dogrulama pazarinin buyuklugu ve segmentleri.
Competitor Analysis
Mevcut VAT dogrulama uygulamalarinin detayli analizi ve konumlanmasi.
Strengths
- Perfect 5.0 rating, 97% 5-star
- Unlimited single price
- Responsive support
- Built for Shopify badge
Weaknesses
- Single tier only
- No analytics dashboard
- No free tier
Strengths
- Perfect rating, 100% 5-star
- 3-tier structure
- 10 languages
- B2B portal
Weaknesses
- Checkout Pro+ only
- New app
- Most expensive tier $49.99
- No free tier
Strengths
- Cheapest option at $4.99
- 10-year market presence
- Most reviews (34)
Weaknesses
- Low rating (15% 1-star)
- Support issues reported
- Limited features
- English only
Interesting
- Multi-surface concept
- Dynamic pricing
- 11 languages
Problems
- Product doesn't work
- No support response
- 1.0 rating (2 reviews)
Competitive Matrix
VAT Validator'un rakiplere karsi ozellik karsilastirmasi.
| Feature | OO | EU Tax Easy | Exemptify | VAT Validator |
|---|---|---|---|---|
| Price | $8.95 | $9.99-49.99 | $4.99 | $0-99 |
| Rating | 5.0 | 5.0 | 3.5 | New |
| Free Tier | No | No | No | YES |
| Unlimited | Yes | Yes | ? | Enterprise |
| Thank You Page | No | No | No | YES |
| Per-Surface Analytics | No | No | No | YES |
| Cross-Surface Auto-Populate | No | No | No | YES |
| Reverse Charge Note | ? | ? | ? | YES |
| Audit Trail | ? | ? | No | YES |
| Languages | Translatable | 10 | 1 | 2 → 7 |
| Built for Shopify | Yes | No | No | No |
Pricing Model
Freemium model ile dusuk barier, yuksek degere donen 4 katmanli fiyatlandirma.
- 50 VIES calls/mo
- Basic validation
- Cart surface
- Email support
- 500 VIES calls/mo
- All surfaces
- Reports
- CSV export
Overage: $0.03/call
- 5,000 VIES calls/mo
- All surfaces
- API access
- Webhooks
- Custom messages
Overage: $0.02/call
- Unlimited VIES calls
- SLA 99.9%
- Priority support
- Dedicated onboarding
Overage: included
Annual billing and overage charges are post-MVP features.
Market Position
Rakiplere karsi fiyat konumlanmasi ve rekabet avantaji.
Cost Analysis
Kullanici olcegine gore altyapi maliyetleri ve break-even noktasi.
Revenue Projections
Year 1 aylik MRR gelisimi ve 3 yillik ARR projeksiyonu.
| Month | Free | Starter ($9) | Pro ($29) | Enterprise ($99) | MRR |
|---|---|---|---|---|---|
| M1 | 200 | 15 | 3 | 0 | $222 |
| M3 | 800 | 80 | 20 | 2 | $1,498 |
| M6 | 2,000 | 250 | 60 | 8 | $4,782 |
| M12 | 5,000 | 600 | 150 | 25 | $12,325 |
775 paid
3,000 paid
8,000 paid
Conversion Funnel
App Store'dan ucretli musteri donusumune kadar tum asamalar.
Financial Metrics
Temel finansal performans gostergeleri ve hedefler.
Growth Strategy
Musteri kazanimi, elde tutma ve upsell stratejileri.
Acquisition
- App Store SEO optimization
- Content marketing & blog
- Partner program (20% rev share)
- Paid acquisition (Year 2+)
Retention
- Onboarding emails (day 5, 14)
- Monthly validation reports
- Feature announcements
- Annual discount 20%
Upsell
- Free → Starter: limit warnings
- Starter → Pro: webhooks/API lock
- Pro → Enterprise: volume detection
Success Criteria
6 ay ve 12 aylik basari hedefleri.
📅 6 Month Targets
🏆 12 Month Targets
Risk Analysis
Potansiyel riskler, etki degerlendirmesi ve azaltma stratejileri.